Art for Life (AFL) is our flagship initiative for empowering communities to develop micro economies based on traditional art and craft skills. Refurbishing cultural traditions, providing direct market linkages, and exchange-collaborations are the key steps. We groom and support creative entrepreneurs engaged in preserving and developing intangible cultural heritage like performing arts and crafts. Over 28,000 families have made the transition across poverty line through AFL. At present, we are working in partnership with the Department of Micro, Small, Medium Enterprises and Textiles, Government of West Bengal, West Bengal Khadi and Village Industries Board and UNESCO. We also have a National partnership with UNESCO, New Delhi, to promote AFL initiatives.