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Head Office Address:
188/89, Prince Anwar Shah Road, Kolkata - 700045
Phone: +91 33 40047483

Registered Office Address:
58/114 Prince Anwar Shah Road, Kolkata-700045
Phone: +91 33 24178516

Delhi Office Address:
E-781, Chittaranjan Park, New Delhi - 110019

Contact :

Sayantani Raychaudhuri (General Manager )

Phone: +91 11 2627225 / 98312 18706

Goa Office Address:
Rio Sol Tower
Flat No - 31 , 3rd Floor, Campal, Panjim, Goa - 403001

Contact:

Rajyashree Mukherjee (Resident Representative)
Phone : +91 9800403759

Rural Craft and Cultural Hubs (RCCH): To Contact Folk Artists and Crafts Persons, call:

Moumita Kundu
Mobile: + 91 8420106396
Landline: +91 33 40047483

Nirmalya Roy
Mobile: +91 9903043382
Landline: +91 33 40047483


TourEast : Visiting artist villages

Moumita Kundu
Mobile: +91 8420106396
Landline: +91 33 40047483

Sharbani Sarkar
Mobile: +91 9051760160
Landline: +91 33 24178516/18


MusiCal : Performance at Akhra and Musical Collaboration

Debalina Bhowmick
Mobile: +91 8820586887
Landline: +91 33 40047484

Arpan Thakur Chakraborty
Mobile: +91 9674794117

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Coming of Age for Naya: A Scroll Painters’ Village

Patuas or Chitrakars are a unique community of folk artists of Bengal who are painters, lyricists and singers — all rolled into one. Their form of scroll paintings is called Patachitra and the songs they render while narrating the stories on the scrolls are called Pater Gaan. It is a vibrant and colourful oral-visual art form that has few, if not any, parallel in India.

Traditionally, the Patuas’ subjects are mostly mythological. For years, the Patuas’ main objective was not to sell their artworks but seek donations from middle class and well-off families after performances. They wandered from one village to another, singing and showcasing their Patachitra, and made appearances at local fairs as well where people came from villages far and wide. However, down the years, Patachitra lagged behind in terms of patronage and became a struggling art form… till time wove its own magic and changing socio-cultural dynamics restored its pristine glory in recent years.

Naya, a quaint little village in Pingla block of Paschim Medinipur district, is home to around 300 Patua families. The community here too was living in abject poverty till the early 2000s.

It was in 2010 that banglanatak dot com began its efforts to revive Patachitra through its flagship development model Art for Life. Slowly, the Patuas of Naya got connected to urban audiences and started selling Patachitras to new clients in Kolkata and other cities. Urban intellectuals and art lovers also started visiting Naya and collecting the scrolls, giving a fillip to the demand for Patachitra.

The Patuas of Naya gradually formed a cooperative named Chitrataru. This helped their art works reach a larger market. Since 2010, Chitrataru has been organizing an annual three-day festival called Pot Maya to celebrate the revival of the heritage art form. Held in November, Pot Maya showcases modern Patachitra alongside traditional ones.

In 2013, the Micro, Small and Medium Enterprises & Textiles (MSME&T) Department of the Government of West Bengal launched the Rural Craft Hubs (RCH) project in association with UNESCO, and banglanatak dot com was chosen as the implementing agency of the initiative. RCH was a game-changer for the Patachitra hub of Naya, in particular, and the Patuas of Pingla, in general.

Today, collaborative workshops are held regularly between Patachitra artists and contemporary art and theatre directors, musicians, composers, new media artists and designers. The Patuas are participating in various festivals also, both within and outside India. International participation helps connect with global audiences and multi-cultural exchanges help in understanding new audiences and market trends.

Naya is now home to artists’ collectives also. They have been trained in the nuances of running business enterprises, financial literacy, pricing of products and language training. Many women Patuas of Naya can now speak in English and explain their stories to audiences and customers not familiar with Bengali.

Traditional cultural hubs in India are often geographically isolated and lack basic infrastructure like transportation, sanitation, accommodation and waste management. Naya and its adjoining Patua villages were no exception. But the steady stream of tourists trickling into Pingla caught the attention of the government and things have undergone a radical change at Ground Zero. Today, Naya is a cultural tourism destination and Patachitra has been documented as a Best Practice by the United Nations World Tourism Organisation (UNWTO).

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