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Head Office Address:
188/89, Prince Anwar Shah Road, Kolkata - 700045
Phone: +91 33 40047483

Registered Office Address:
58/114 Prince Anwar Shah Road, Kolkata-700045
Phone: +91 33 24178516

Delhi Office Address:
E-781, Chittaranjan Park, New Delhi - 110019

Contact :

Phone: +91 11 2627225 
Goa Office Address:
Rio Sol Tower
Flat No - 31 , 3rd Floor, Campal, Panjim, Goa - 403001

Contact:

Rajyashree Mukherjee (Resident Representative)
Phone : +91 9800403759

Purulia Office Address:

S.K. Bechu Lane, Huchuk Para, Purulia - 713101

Contact:

Prabir Banerjee (Regional Manager)

Mobile : +91 9647500705

Landline: +91 03252 222134

Nimdih Office Address:

Nimdih, Seraikela Kharswan, Jharkhand - 832401

Contact:

Prabir Banerjee (Regional Manager)

Mobile : +91 9647500705


Rural Craft and Cultural Hubs (RCCH): To Contact Folk Artists and Crafts Persons, call:

Nirmalya Roy
Mobile: +91 9903043382
Landline: +91 33 40047483

Moumita Kundu
Mobile: + 91 8420106396
Landline: +91 33 40047483


TourEast : Visiting artist villages

Moumita Kundu
Mobile: +91 8420106396
Landline: +91 33 40047483


MusiCal : Performance at Akhra and Musical Collaboration

Debalina Bhowmick
Mobile: +91 8820586887
Landline: +91 33 40047484

Arpan Thakur Chakraborty
Mobile: +91 9674794117

Ours is a turbo charged work environment where passion runs high. We are an equal opportunity workplace and summarily apolitical. Here roles are offered with no cap on one’s ability to own responsibilities and demonstrate leadership capability. Candidates should be ready to travel and may be required to stay at project locations for a short duration

 

 

+ Work with us

Reviving Shola Craft Tradition of Bengal

Sholapith, also referred to as Indian cork, is a milky-white, delicate, spongy plant. Craft using Shola is part of the daily lives of the Bengalis. Traditionally it was used in different rituals and festivals in Bengal; Ornaments for the idols during Durga Puja was made using Shola. The Sholapith Helmet known as Shola Topi (hat) was a light weighted sun helmet that the British wore to beat the heat.

Shola craft requires manual work and less amount of machinery. Most of the artists belong to a community called Malakars, meaning garland makers.

Sholapith craft is found in many places in Bengal. The districts include Cooch Behar, Alipurduar, Dinajpur, Malda, Murshidabad, Birbhum, Burdwan and South 24 Parganas.

The product ranges are varied. Ritualistic products, Decorative products, Replica Models and Puppets are the most important of the lot. Bengal is a highly ritualistic place with vivid kind of folktales, folklores and traditions of indigenous groups. Hence each ritualistic product made, has a myth behind it, based on the religious beliefs of a particular region like Manashar Bhura, Kodom, Mukha (masks of Gomira dance). Shola craft is associated with Bengali’s greatest Festival Durga Puja. The idols are decorated with Sholapith ornaments which are done by most of the Sholapith craftsperson. Topor (wedding headdress) and Sheethi Mukut are important parts of Bengali wedding which are also commonly found in every region. The ivory legacy has been carried to the modern days with a bit of replacement in the material. The models are products of intricate details and fine workmanship for example Howdah Hati, Mayurpankhi Nouka (boat).

The age old tradition of Shola craft of Bengal faces the threat of extinction. Very few surviving expert artisans, lack of interest of younger generation and fine craftsmanship, stagnant and seasonal market for typical Shola craft decorations, low value products are the main reasons behind the near extinction of this fine craft tradition.

This project is an attempt to revive the traditional crafts and create a better market for it. Skill building workshops will be done involving expert and award winning artists to pass the knowledge to the young generation. The understanding of Shola craft needs to be safeguarded for the sustainability and global prospect.

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