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Head Office Address:
188/89, Prince Anwar Shah Road, Kolkata - 700045
Phone: +91 33 40047483

Registered Office Address:
58/114 Prince Anwar Shah Road, Kolkata-700045
Phone: +91 33 24178516

Delhi Office Address:
E-781, Chittaranjan Park, New Delhi - 110019

Contact :

Sayantani Raychaudhuri (General Manager )

Phone: +91 11 2627225 / 98312 18706

Goa Office Address:
Rio Sol Tower
Flat No - 31 , 3rd Floor, Campal, Panjim, Goa - 403001

Contact:

Rajyashree Mukherjee (Resident Representative)
Phone : +91 9800403759

Rural Craft and Cultural Hubs (RCCH): To Contact Folk Artists and Crafts Persons, call:

Moumita Kundu
Mobile: + 91 8420106396
Landline: +91 33 40047483

Nirmalya Roy
Mobile: +91 9903043382
Landline: +91 33 40047483


TourEast : Visiting artist villages

Moumita Kundu
Mobile: +91 8420106396
Landline: +91 33 40047483

Sharbani Sarkar
Mobile: +91 9051760160
Landline: +91 33 24178516/18


MusiCal : Performance at Akhra and Musical Collaboration

Debalina Bhowmick
Mobile: +91 8820586887
Landline: +91 33 40047484

Arpan Thakur Chakraborty
Mobile: +91 9674794117

Ours is a turbo charged work environment where passion runs high. We are an equal opportunity workplace and summarily apolitical. Here roles are offered with no cap on one’s ability to own responsibilities and demonstrate leadership capability. Candidates should be ready to travel and may be required to stay at project locations for a short duration

 

 

+ Work with us

SBCC: Empowering Local Entities

Communication plays a powerful role in breaking barriers and increasing the trend of adopting preventive practices related to health. Globally, there has been a paradigm shift in recent years from awareness-raising information, education, and communication (IEC) activities to strategic, evidence-based behavior change communication (BCC) strategies. The change in terminology from Behavior Change Communication (BCC) to Social and Behavior Change Communication (SBCC) is a milestone in health communication and lays emphasis on improving health outcomes through increased individual and group behaviors as well as strengthening the social context, systems and processes related to health. The change has come about with the realization that as individual behavior is influenced by socio-cultural and gender norms, the need to mobilize communities in support of recommended behaviors is imperative for a holistic approach towards health communication.
Among the powerful tools employed by SBCC programs are mass media, community-level activities, interpersonal communication, information and communication technologies, as well as new media.
Research has repeatedly shown that evidence-based communication programs can increase knowledge, shift attitudes and cultural norms and trigger changes in a wide variety of behaviors. SBCC has proven effective in several health areas, such as increasing the use of family planning methods, preventing HIV and AIDS, reducing the spread of malaria and other infectious diseases, and improving newborn and maternal health practices.
To address development issues in districts, pertaining mainly to women, children and adolescents of underserved and hard-to-reach communities in gram panchayats and blocks, SBCC cells are formed at the district level. Every cell coordinates with the government departments concerned through their different flagship programs to disseminate key behavioral messages to the community and move a step forward towards achieving the sustainable development goals (SDGs). It also helps the departments to prepare a roadmap for optimum use of their funds for program implementation.
Given the critical role that SBCC can play in accelerating improvement in the development indicators, particularly those pertaining to women, children and adolescents, the South 24 Parganas and Malda district administrations realized the need for a platform under its oversight that can liaison and coordinate with various government departments. We provided the necessary technical support.
We developed an interdepartmental communication and convergent action plan through evidence-based documentation and proper monitoring. We also worked with the district administration of Malda to develop a convergent action plan to make 20 adjoining villages of the Ganga-Tirupathi region open defecation-free.
We also developed Youth Agencies for Adolescents to help the young voice their needs and issues with programs and policies meant for them and help them comprehend their rights and entitlements. Consultations were held with government organizations and NGO stakeholders and workshops were held with 152 adolescents in Kolkata, Purulia and Jalpaiguri. The participants were encouraged to assess their situation with reference to education, health services, and safety in public spaces. They were trained on the use of photography, storytelling and theatre to communicate their stories.

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