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Head Office Address:
188/89, Prince Anwar Shah Road, Kolkata - 700045
Phone: +91 33 40047483

Registered Office Address:
58/114 Prince Anwar Shah Road, Kolkata-700045
Phone: +91 33 24178516

Delhi Office Address:
E-781, Chittaranjan Park, New Delhi - 110019

Contact :

Sayantani Raychaudhuri (General Manager )

Phone: +91 11 2627225 / 98312 18706

Goa Office Address:
Rio Sol Tower
Flat No - 31 , 3rd Floor, Campal, Panjim, Goa - 403001

Contact:

Rajyashree Mukherjee (Resident Representative)
Phone : +91 9800403759

Rural Craft and Cultural Hubs (RCCH): To Contact Folk Artists and Crafts Persons, call:

Moumita Kundu
Mobile: + 91 8420106396
Landline: +91 33 40047483

Nirmalya Roy
Mobile: +91 9903043382
Landline: +91 33 40047483


TourEast : Visiting artist villages

Moumita Kundu
Mobile: +91 8420106396
Landline: +91 33 40047483

Sharbani Sarkar
Mobile: +91 9051760160
Landline: +91 33 24178516/18


MusiCal : Performance at Akhra and Musical Collaboration

Debalina Bhowmick
Mobile: +91 8820586887
Landline: +91 33 40047484

Arpan Thakur Chakraborty
Mobile: +91 9674794117

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Village Festivals: New Horizons for Folk Artists

Village Melas are the annual festivals of artist villages showcasing a range of indigenous art and craft forms. These festivals have immense significance for rural artist communities because they not only underscore and strengthen the identity of their traditional art forms but also provide them new market linkages.
The fairs also play a key role in bringing social change among artist communities as they turn into a confluence of rural, urban, and even foreign, cultures.
Initially, these festivals were organized to familiarize outsiders with rural artists and legitimize the folk artists’ pride in conserving indigenous intangible cultural heritage in the forms of their traditional arts and crafts. But eventually, the melas became grounds for community development as not only outsiders, but also people from nearby villages started acknowledging the artists’ skills and their creations.
The year 2016 saw a string of successful village festivals. Some of them, like the Madur Mela at Sabang in Paschim Medinipur district, were held for the first time. The weavers were quite excited to meet and interact with representatives from established organizations like Biswa Bangla, Fab India, Made in Bengal, Kadam, Halo Heritage and Neerosh.
Between September and December, 10 village festivals took place. While it was the 7th edition of POT Maya, the Patachitra festival at Pingla in Paschim Medinipur district, as well as Baul-Fakir Utsav, the music festival at Gorbhanga in Nadia, it was the third edition of Mukha Mela at Kushmandi in South Dinajpur. It was the second year for the Dokra festivals at Bikna in Purulia and Dariyapur in Bardhaman, and both were successful in terms of providing new market linkages and promotion of the craft.
The year 2017 also began on an inspiring note. Digha in Purba Medinipur district, a popular seaside tourist destination, hosted its first Madurkathi Utsav from 8 to 10 January. It was followed by the Wooden Doll festival at Natungram in Bardhaman from January 20 to 22.
Like previous years, Basanta Utsav or Holi will be celebrated at two venues — Nimdih in Purulia and Tepantar, the theatre village, in Bardhaman.
Except the monsoon, village festivals are now a year-long affair across West Bengal, playing the role of a game-changer in the socio-economic transformation of artist communities in the villages.

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